Last updated: March 2026

At Dry Dolly, we value your privacy just as much as we value a good towel dress. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit www.drydolly.com, shop with us, or interact with our brand in the United Arab Emirates. We are committed to complying with the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).

1. Who We Are +

We are Dry Dolly L.L.C-FZ, a company registered in the United Arab Emirates.

Registered address: POBOX476021, Dubai, United Arab Emirates.

Email: support@drydolly.com

For the purposes of UAE data protection law, we are the "data controller" of your personal information. This means we decide how and why your data is processed.

2. What Personal Data We Collect +

We only collect what we genuinely need to run our business and get your orders to you. This includes:

  • Identity Data: First name, last name, title.
  • Contact Data: Billing address, delivery address, email address, telephone numbers.
  • Financial Data: Payment card details (processed securely by our payment partners; we do not store full card numbers).
  • Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.
  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
  • Profile Data: Your purchases or orders, your interests, preferences, feedback, and survey responses.
  • Usage Data: Information about how you use our website and products.
  • Marketing Data: Your preferences in receiving marketing from us and our third parties.
3. How We Collect Your Data +

We collect data in a few different ways:

  • Direct interactions: You give us your Identity, Contact, and Financial Data by filling in forms or corresponding with us by post, phone, email, or otherwise (e.g., when you place an order or subscribe to our newsletter).
  • Automated technologies: As you interact with our website, we automatically collect Technical and Usage Data about your equipment, browsing actions, and patterns using cookies and similar technologies.
  • Third parties: We may receive personal data about you from various third parties, such as analytics providers (like Google) or advertising networks (like Meta).
4. Why We Use Your Data and Our Lawful Basis +

Under the UAE PDPL, we must have a lawful basis to process your personal data. Here is how we use your data and the basis we rely on:

  • To process and deliver your order: (Identity, Contact, Financial, Transaction). Lawful basis: Performance of a contract with you.
  • To manage our relationship with you (e.g., notifying you of changes to terms): (Identity, Contact, Profile). Lawful basis: Performance of a contract, and necessary to comply with a legal obligation.
  • To administer and protect our business and website: (Identity, Contact, Technical). Lawful basis: Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security).
  • To deliver relevant website content and advertisements to you: (Identity, Contact, Profile, Usage, Marketing, Technical). Lawful basis: Consent, or necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business).
  • To use data analytics to improve our website, products, marketing, and customer relationships: (Technical, Usage). Lawful basis: Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant).
5. Who We Share Your Data With +

We do not sell your personal data. We only share it with trusted partners who help us run Dry Dolly:

  • Service Providers: Companies that provide IT and system administration services, such as Shopify (our e-commerce platform).
  • Logistics Partners: Delivery and courier services to get your order to you.
  • Payment Processors: Secure gateways to handle your transactions.
  • Professional Advisers: Lawyers, bankers, auditors, and insurers.
  • Government Authorities: Regulators and other authorities who require reporting of processing activities in certain circumstances.
6. International Data Transfers +

Because we use global platforms like Shopify, your personal data may be transferred to and stored in countries outside the UAE. Whenever we transfer your personal data out of the UAE, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented in accordance with the UAE PDPL.

7. How Long We Keep Your Data +

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for a certain period after they cease being customers for tax and legal purposes.

8. Data Security +

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

9. Your Rights +

Under the UAE PDPL, you have several rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Correction: You can ask us to correct any incomplete or inaccurate data we hold about you.
  • Right to Erasure: You can ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • Right to Restrict Processing: You can ask us to suspend the processing of your personal data in certain scenarios.
  • Right to Data Portability: You can request the transfer of your personal data to you or to a third party.
  • Right to Object: You can object to the processing of your personal data, including for direct marketing purposes.
  • Right to Withdraw Consent: Where we are relying on consent to process your personal data, you can withdraw it at any time.

To exercise any of these rights, please email us at support@drydolly.com.

10. Cookies +

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

11. Third-Party Links +

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

12. Changes to This Policy +

We keep our privacy policy under regular review. This version was last updated in March 2026. If we make significant changes, we will notify you via our website or email.

13. Contact Us and Complaints +

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: support@drydolly.com

Post: Dry Dolly L.L.C-FZ, POBOX476021, Dubai, United Arab Emirates

You also have the right to make a complaint at any time to the UAE Data Office, the supervisory authority for data protection issues in the UAE. We would, however, appreciate the chance to deal with your concerns before you approach the Data Office, so please contact us in the first instance.