The Modest, Stylish Must-Have for Life in the UAE
In the UAE, the heat doesn’t wait and neither should your wardrobe. Whether you’ve just stepped out of the shower, come back from a swim, or are unwinding at the spa, the question is always the same:
What can I throw on quickly that keeps me covered, cool and comfortable?
That’s where the towel dress comes in.
So What Is a Towel Dress, Exactly?
A towel dress is a wearable item made from towelling fabric, designed to dry you off while keeping you stylish and covered. Think of it as the modern, elevated alternative to a clingy wrap, bulky robe or oversized poncho.
At Dry Dolly, we took this concept and reimagined it for real life in the UAE where modesty matters, but so does looking put together.
Why Women in the UAE Are Loving It
Whether you're heading to the pool with the kids, getting changed after a beach walk, or having your hair done at home, a towel dress offers:
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Quick drying and breathable comfort
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Built-in bust support so you’re not adjusting every five seconds
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Modest lengths and flattering A-line shape for airflow
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Deep, functional pockets for your phone or bits and bobs
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Lightweight feel that doesn’t trap heat or cling
It's the kind of thing you didn't know you needed until you try it.
Designed for Everyday Modesty (Without Sacrificing Style)
Here in the UAE, modesty isn’t just a preference. It’s often a practical must whether you're answering the door, at the beach, or moving through shared family spaces.
That’s why we created towel dresses in longer lengths, made from high-quality Turkish towelling that’s soft, breathable, and structured enough to wear confidently.
No towel tucks. No wardrobe malfunctions. Just a dress that does the drying while you get on with your day.
Not Just for the Beach
While a towel dress is perfect after swimming, that’s only the beginning.
Dry Dolly customers wear theirs:
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After showers
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During beauty treatments at home
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At hotel spas
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On holiday
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Even just getting ready for a night out
It's the outfit you never realised you were missing. The one that makes those in-between moments easier, more stylish, and a whole lot more comfortable.
Where to Find a Towel Dress in the UAE
Most towel dresses sold online are either too short, poor quality, or fall apart after a few washes. At Dry Dolly, we specialise in towel apparel. It’s all we do.
Our hero piece, the Classic Dry Dolly Dress, is:
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Designed in the UK
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Produced using premium Turkish towelling
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Available in Dubai and across the UAE
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Modest, flattering, and built to last
Curious to Try It?
Explore the Classic Dry Dolly Dress
And discover why women across the UAE are switching from robes and wraps to towel apparel that actually works.

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