When you think about laundry, you probably picture piles of towels, a noisy washing machine and the endless cycle of drying and folding. But did you know your laundry habits also have a big impact on the planet? From water use to electricity to detergent bottles, the hidden costs soon stack up.
The good news? There is an easy way to cut that impact while making your life easier and more stylish.
The Real Cost of Washing Towels and Robes
Water waste: A washing machine uses 10 to 21 litres of water for every single kilo of fabric. That means your heavy towels and bulky robes are guzzling water every wash.
Dryer energy: Running a tumble dryer uses around 0.6 to 0.7 kWh of electricity per kilo of fabric. Over a year, that adds up to hours of energy use and higher bills.
Detergent footprint: Concentrated detergents are usually added at 5 to 8 ml per kilo of washing. It does not sound much, but week after week that means constant plastic packaging, shipping and chemicals in the water system.
Carbon emissions: Producing electricity creates carbon. On average, it is 0.4 kg of CO₂ for every kWh used. That means every drying cycle is warming the planet, even if you cannot see it.
Water treatment: Cleaning and treating water also creates carbon. In the UK, that is 0.28 to 0.48 kg of CO₂ per cubic metre. So every load does not just use water, it leaves an environmental mark too.
The Dry Dolly Difference
Dry Dolly is not just about looking stylish, it is about changing the way we think about laundry.
-
Lighter fabric: Our towel dresses are made from premium Turkish towelling that dries fast and feels light, so it does not soak up unnecessary water and energy in the wash.
-
Multiple wears before washing: Because the fabric is quick drying and fresh to wear, most women use their Dry Dolly several times before it even needs a wash. That means fewer loads of laundry every week.
-
Replaces multiple items: Instead of juggling robes, wraps and extra towels, one Dry Dolly does it all. Less washing, less bulk and less energy wasted.
-
Built to last: High quality fabric and design mean your towel dress does not lose shape or softness after a few washes like cheaper alternatives.
Every time you reach for your Dry Dolly instead of a robe or stack of towels, you are saving water, energy, detergent and time.
Small Change, Big Impact
Choosing a towel dress instead of a robe may feel like a small choice, but multiplied across homes in the UAE and UK, it adds up to real savings for the planet.
Laundry will never disappear, but together we can make it lighter on our wallets and lighter on the Earth.
That is why Dry Dolly is more than a dress. It is a step toward everyday style that cares for the environment too.
Ready to Make the Switch?
Join the towel revolution and cut down your laundry impact without giving up comfort or style.
👉 Shop the Classic Dry Dolly Dress in the UK
👉 Shop in the UAE
Look good, feel good and do good for the planet with every wear.
