We're Building the Sports Dolly and We Need Your Input
The Sports Dolly is in development. We've got a very good sample, a clear vision, and one thing missing: your opinion. There's a one-minute questionnaire at the end. It genuinely shapes what we make.
You've just finished a swim, a sauna session, or a heavy gym workout. You're not entirely wet anymore, but you're definitely not ready to get dressed. So you do the towel wrap. Tuck the corner in, hope it holds. Try to dry your hair, check your phone, and pack your bag, all with one hand, while the other is dedicated entirely to keeping the terrycloth from staging a very public escape.
It is an undignified dance. We have all perfected it. None of us should have to.
Towels are great for drying. They are terrible for wearing.
That's the problem we solved with the Classic Dry Dolly dress: lightweight, flattering, and designed for the in-between moment when you're no longer wet but not yet dressed.
But the more we talked to gym-goers, wellness operators, and cold-plunge enthusiasts, the more we heard the same thing: the Classic is brilliant, but I need something a bit more robust.
The cool air of a British changing room in November. The immediate chill after an ice bath. The need for something that can handle a tough swim and still look like you meant to wear it.
Enter the Sports Dolly.
Same flattering silhouette as the Classic. Engineered differently.
We spent months developing a dual-pile terry towelling fabric: a precise blend of high-quality cotton for maximum absorbency, with a small percentage of polyester woven in for stretch and longevity.
It is thicker, warmer, and built for active wellness environments. No built-in cups. No fuss. Just a high-performance piece that lets you cool down, dry off, and actually use both hands in the changing room.
Right now, it is a sample. A very good one. But before it becomes a product, we want to make sure we're building the right version.
This is where you come in.
We're not guessing what women want. We're asking.
Should the Sports Dolly come as a set, with a head towel, a short poncho, or both? What colours would you actually reach for? What would make it a permanent fixture in your gym bag?
Everyone who responds will be first to know when the Sports Dolly launches, and first in line.
The towel wrap's days are numbered. Help us build something better.